The Story of Berg Industries

The 1920s were one of the most dramatic decades in U.S. history—an era of economic upheaval, prohibition, suffrage, and fads galore. What better time to launch a business? Not one to shy from risk, Paul R. Berg of Rockford invented the very first roller awning and founded Illinois Automatic Awning in the old post office on S. Main Street. Working with son Paul E. and grandson Robert, Mr. Berg built a reputation as the local go-to awning source.

After relocating to S. Mulford Road in Rockford and operating for several years under Robert Berg’s direction, the company was purchased by Mike Stroud in 2006. Almost like family himself, Mike had been part of Berg Industries for more than 40 years, starting out on the tent crew and learning the business (literally) from the ground up.

Berg Industries Today

On June 1st, 2023, Berg was purchased by Eric Castronovo.

Berg Industries still practices the same commitment to quality and customer service personified by the Berg family over 100 years ago.